Business Objectives: Landing on Nike.com you know right away
what kind of business they are in. Their website has everything sports related
to see and to purchase. If a person has
never visited this site before, they would know right away what products they
have to offer.
Nike.com has used a very simple header for their site, it
gives the required info of what they offer in their products and a place to
search for anything the user might want to find. There is a very strong grid
that is used in their site. Everything is laid out straight up and down and
placed into separate boxes when possible.
There isn’t an image present in the lower right on this
page, there are quite a few pictures present illustrating Nike’s products and
anything new that is coming out. Nike’s website
is very easy to navigate and anything the viewer needs is easy to find. The main
point of interest of the site contrasts against the background of the rest of the
site.
There is a black section that changes to illustrate new
additions of products against the white background. This section stands out
against the rest of the site and draws the viewer’s eye right towards it. I
find it is very pleasing to the eye with the simple colors being used. Black,
grey, white, and a few instances of orange help the site flow and isn’t
distracting to the eye. I tried to view
this page in other aspects and found that it is still easy to navigate and
simple to use.
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